BRAND PROMOTION, SALES AND DISTRIBUTION SERVICES

COBERTURA COMERCIAL (COSTA RICA):

DIPO has a structure of attention to the Market with the highest coverage of points of sale in the whole country, which enables it to obtain numerical distributions with current brands of more than 80% and averaged at 95%.

The company has a wide scheme of segmentation of retail formats to serve modern Channels, Traditional Channels, and Non-Traditional Channels.

COMMERCIAL COVERAGE (COSTA RICA):

GAM: 45.52%

BRANDS:

DIPO distributes leading and prestigious brands from several transnational and local companies.

The company has demonstrated its commitment to said brands by working together with its commercial partners, until its turns them into leaders in their categories in the Costa Rican market.

The use of different technology tools, and the best human capital, helps DIPO establish compliance and tracking metrics for each brand.

SERVICE LEVEL COMMITMENT (KPIs):

To accomplish the commercial distribution goals in Costa Rica, DIPO offers tracking of many logistics and execution of the sale indicators (KPIs). It also offers daily and real-time tracking of the objectives of our commercial partners, offering visibility and granting access to data and all kinds of reports.

COMMERCIAL SUPPORT STRUCTURE

DIPO offers its commercial partners a solid structure of service and tracking applications to execute the sale, which can be adapted according to the specific requirements:

Brand Managers with the best commercial experience and knowledge in every distribution channel.
KAM and CPFR for modern channels.
Trade Marketing structure with the marketer support for service on the points-of-sale across the country, with the support of the best digital tracking technology.
Development of categories with specific requirements (check-out).
DIPO has more than 60 years of experience in transition and/or launch plans of brands that encompass all the stages of the logistics and RTM chain.
Business intelligence (BI) and information systems for decision making.